The symptom: you can't quote the patient in the room
The pricing transparency problem shows up at the worst moment: a patient is in front of you ready to start semaglutide or tirzepatide, and you cannot tell them the cost because your platform does not show landed per-vial pricing. You either guess, quote a padded number to be safe, or tell the patient you will follow up — and follow-ups are where conversions go to die.
For owners, the same opacity makes margin planning a moving target. If the cost per vial is only knowable after a demo and can shift with volume tiers and software fees, building a predictable cash-pay program means working from estimates rather than numbers. The delay is not just minutes; it is the inability to make confident pricing decisions.